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IT Manager’s Guide to Social Networking

15.04.2013154 просм.

More than one in three businesses have no policies concerning the use of social media sites such as Facebook and Twitter in the workplace, according to a new survey from advertising firm Russell Herder and law firm Ethos Business Law. The survey, “Social Media: Embracing the Opportunities, Averting the Risks,” was compiled from interviews of 438 executives across the United States.

Executives are aware of social media and are clearly concerned about the risks it poses, but many have chosen not to create written policies to govern the use of social media in the workplace, according to the report.

Eighty-one percent of those interviewed said social media is a corporate security risk, 51 percent added that it could reduce productivity and 49 percent feared it could harm a company’s reputation. However, 81 percent also said that social media can be positive for business by enhancing relationships with customers and clients and by building a company’s brand reputation.

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