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Enhancing Customer experience with Big Data Analytics

17.01.2013364 просм.

The era of Big Data is upon us.

Big data by definition is:
  • combination of all the internal structured business data (CRM, ERP, POS and all the internal system data) and external unstructured data ( Social media data, feedback surveys, Audios, Videos, streaming data, Call center data, images)
  • unmanageable volumes by traditional databases
  • enormous speed at which it comes into the organization.
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